The Center for Infectious Disease Research and Policy (CIDRAP) launched the “Stop Swapping Air” public service messaging campaign this week in partnership with Clear Channel Outdoor Holdings, Inc., a New York–based national outdoor billboard advertising company. The phrase “Stop Swapping Air” was coined on an episode of the Osterholm Update: COVID-19 podcast, hosted by infectious disease expert Dr. Michael Osterholm, PhD, MPH, director of  CIDRAP at the University of Minnesota and newly appointed member of President-elect Joe Biden’s coronavirus task force. CIDRAP publishes CIDRAP News. The campaign is based on the idea that the best way to protect yourself and others from COVID-19 is to avoid sharing air by not spending time in enclosed spaces with people who are not in your “pod”—a small number of trusted people who are also not having contact with others, most commonly immediate family.

 

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