Abstract Engagement with scientific manuscripts is frequently facilitated by Twitter and other social media platforms. As such, the demographics of a paper’s social media audience provide a wealth of information about how scholarly research is transmitted, consumed, and interpreted by online communities. By paying attention to public perceptions of their publications, scientists can learn whether their research is stimulating positive scholarly and public thought. They can also become aware of potentially negative patterns of interest from groups that misinterpret their work in harmful ways, either willfully or unintentionally, and devise strategies for altering their messaging to mitigate these impacts.


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Citation: Carlson J, Harris K (2020) Quantifying and contextualizing the impact of bioRxiv preprints through automated social media audience segmentation. PLoS Biol 18(9): e3000860. https://doi.org/10.1371/journal.pbio.3000860